In today’s age, people often don’t go out to the store anymore to buy much of their supplies, new clothes and shoes, and even groceries as of late. Online shopping has begun to dominate markets to the point that brick and mortar stores aren’t nearly as profitable as online stores. It’s a strange time to be alive, one where you can make more money running a business from the comfort of your home than in a storefront on a regularly busy street.
But I’m not sure businesses can be blamed for this change. Businesses merely adapt to what consumers prefer, and consumers far prefer shopping from their computer than they do getting out and about in their vehicle and browsing store shelves.
Is it really any surprise to people that this is what the trend of the times is, though? When you have major convenience and ease of shopping from home, why would it be any different?
For example, I save a lot of money not driving to a store that may be 30 minutes away from me. Instead, I can look on a website, decide what I want, hit “buy”, and it’ll be shipped in shipping boxes to my house within the week. Sure, I don’t get to have my product right away, but guess what? I didn’t have to spend a single dime on gas or whatever else may catch my eye when I’m at the store.
Just as well, I get to save a lot of time, too. Instead of using up an hour of my time driving to that 30-minutes away store and then back again (not even including the time spent browsing their shelves or walking around their store), I’m only using about 5 to 10 minutes of my own time online sifting through different products.
I think that’s absolutely the most convenient part of it all, honestly. It’s not just money saved in gas going somewhere. It’s time that’s saved, something that everyone wants more of and no one has enough of. Think about every excuse someone could make. “There’s not enough time” dominates that list. While people in fact do have enough time, it’s the fact that it’s better used elsewhere.
So, it really shouldn’t be a shock to consumers that going online and adapting to the ways of the world is the preferred method for most new businesses. It’s convenient. It’s easy. It’s cheaper. It’s time saving. And everything you order is delivered to your front doorstep in some nicely branded shipping boxes.